Charmin ad features local ‘Butts’


By Sam Wildow - swildow@dailycall.com



Jake Butt | Twitter Jake Butt of Pickerington, nephew of the local Butt family, poses with a pile of Charmin toilet paper after the Butt family and he were featured in a Charmin commercial in April. Butt, former tight end for the Michigan Wolverines and recently drafted by the Denver Broncos, became a spokesperson for the Charmin “Enjoy the Go” campaign, and his local family from Piqua came out to support him.


More information about Jake Butt:

At Michigan

• Graduated from the College of Literature, Science and the Arts with a degree in sociology.

• Four-year letterman

• 2016 John Mackey Award winner as the nation’s top tight end

• 2016 Senior CLASS Award winner

• Program record-holder for most receptions (138) and yards (1,646) by a tight end

• Has appeared in 49 games at tight end, making 37 starts

• Two-time Sports Illustrated All-America first team (2015,2016)

• Only one of six tight ends in school history to reach 1,000 career yards

• Surpassed the 500-yard career receiving mark in the first week of the 2015 season and the 1,000 yard career receiving mark against Penn State later in the year (Nov. 14)

• Made a reception in 36 of his final 40 contests

• Earned 2015 All-Big Ten first team (coaches and media)

• 2015 Kwalick-Clark Big Ten Tight End of the Year

• 2016 Academic All-Big Ten

• 2015 All-American First Team (SI and CBS Sports)

• 2015 All-American Second Team (AP and Sporting News)

• 2015 John Mackey Award Semifinalist

• Ranks second in single-season receptions among Michigan tight ends (51 in 2015) and third in receiving yards (620 in 2015)

PICKERINGTON — Charmin has some local “Butts” covered.

The local Butt family of Piqua was featured in a Charmin commercial after their nephew Jake Butt, former tight end for the Michigan Wolverines and recently drafted by the Denver Broncos, became a spokesperson for the Charmin “Enjoy the Go” campaign, a toilet paper brand of Proctor and Gamble.

“He’s a high character kid,” Larry Butt of Piqua said about his nephew Jake Butt. “He’s got a great name, and he likes joking about his name. We all do. It’s a fun name.”

Larry said that Jake did not always like his name and got picked on as a kid for it. Jake even talked about wanting to change it to “Jackson,” but his father Rob, a Piqua native like Larry, convinced him to hang on and embrace the “Butt” name.

There was no hiding how proud of his nephew Larry was. Larry said it was more than the Butt name that made Charmin pick Jake as a spokesperson.

“How could you not be proud of this kid? He is amazing. He really is. We’re very, very proud of him,” Larry said.

Larry discussed how Jake won the 2016 John Mackey Award winner as the nation’s top tight end, showing how Jake is a top athlete, is a top student, and gives back to community. Jake is also the record-holder at the University of Michigan for most receptions (138) and yards (1,646) by a tight end.

While the Butt family was proud of their nephew and excited to watch him achieve both athletic and academic goals, it was still a little tough for them to get used to the idea of rooting for the University of Michigan.

“It was really hard on our family because there were no Michigan fans… but we all became Jake Butt fans,” Larry said. “I definitely root for him, and I root for them when they’re not playing Ohio State.”

The Butt family continued to support him when they gathered in Jake’s hometown of Pickerington in April to take part in the Charmin commercial, who brought hundreds of rolls of toilet paper to share with the Butt family.

“They took a picture of the family members, they videotaped us doing some jingles, and we all had our ‘Butt’ shirts on,” Larry said.

Larry explained about how the Butt family members each have other their own nicknames, including “Hairy Butt” and “Papa Butt.” Charmin made them T-shirts with the Charmin logo and their nicknames on them.

“Then they drove a dump truck load (of toilet paper) from New Hampshire all the way to Pickerinton,” Larry said. “Then they had several car loads and a van load that they dumped out there for the whole family, which was really pretty neat and pretty funny.”

The toilet paper was not just a prop for the commercial, either. Charmin gave the toilet paper to the Butt family to keep.

“I still have probably 240 rolls of toilet paper in my backseat,” Butt said. “My daughter that’s in college, she says she’s got enough toilet paper to last her next three years of college.”

The Charmin commercial also acted as a family reunion, bringing together 50 to 60 members of the Butt family in support of Jake.

“It was just fun being there with my family,” Larry said.

http://www.tdn-net.com/wp-content/uploads/sites/21/2017/05/web1_NextDoor-1-1-1.jpg

Jake Butt | Twitter Jake Butt of Pickerington, nephew of the local Butt family, poses with a pile of Charmin toilet paper after the Butt family and he were featured in a Charmin commercial in April. Butt, former tight end for the Michigan Wolverines and recently drafted by the Denver Broncos, became a spokesperson for the Charmin “Enjoy the Go” campaign, and his local family from Piqua came out to support him.
http://www.tdn-net.com/wp-content/uploads/sites/21/2017/05/web1_Jake-Butt-Charmin-1.jpgJake Butt | Twitter Jake Butt of Pickerington, nephew of the local Butt family, poses with a pile of Charmin toilet paper after the Butt family and he were featured in a Charmin commercial in April. Butt, former tight end for the Michigan Wolverines and recently drafted by the Denver Broncos, became a spokesperson for the Charmin “Enjoy the Go” campaign, and his local family from Piqua came out to support him.

By Sam Wildow

swildow@dailycall.com

More information about Jake Butt:

At Michigan

• Graduated from the College of Literature, Science and the Arts with a degree in sociology.

• Four-year letterman

• 2016 John Mackey Award winner as the nation’s top tight end

• 2016 Senior CLASS Award winner

• Program record-holder for most receptions (138) and yards (1,646) by a tight end

• Has appeared in 49 games at tight end, making 37 starts

• Two-time Sports Illustrated All-America first team (2015,2016)

• Only one of six tight ends in school history to reach 1,000 career yards

• Surpassed the 500-yard career receiving mark in the first week of the 2015 season and the 1,000 yard career receiving mark against Penn State later in the year (Nov. 14)

• Made a reception in 36 of his final 40 contests

• Earned 2015 All-Big Ten first team (coaches and media)

• 2015 Kwalick-Clark Big Ten Tight End of the Year

• 2016 Academic All-Big Ten

• 2015 All-American First Team (SI and CBS Sports)

• 2015 All-American Second Team (AP and Sporting News)

• 2015 John Mackey Award Semifinalist

• Ranks second in single-season receptions among Michigan tight ends (51 in 2015) and third in receiving yards (620 in 2015)

Reach Sam Wildow at swildow@dailycall.com or (937) 451-3336

Reach Sam Wildow at swildow@dailycall.com or (937) 451-3336