City unveils ‘wayfinding’ signage

Project costs $23,000 for design, materials

By Melanie Yingst -

TROY — New signage and logos connecting the city of Troy’s historic downtown to its multi-million riverfront revitalization and recreation opportunities were unveiled this week.

The city of Troy spent $23,100 on new design logos and signage to promote both the city’s historic downtown and riverfront corridor.

Mayor Michael Beamish displayed the three designs on Tuesday at the city council meeting.

“I really appreciate the positive approach to enhance our community. It certainly meets one of our Americas Best Community’s initiatives to bring together our Downtown, Great Miami River and our Recreational Corridor,” said Mayor Beamish by email.

A breakdown of the design and material costs include: $10,100 for the analyst and design of the three logos, which was completed by The Olivine Design Studio designer Jess Nielsen;$5,002 for three new bike racks at Treasure Island; $4,136 for the banners; $3,462 for plates and logo stickers for existing bike racks; and $476 for aluminum signs for kiosks and entrances.

The new banners will be featured at Treasure Island Park, the Adams Street Bridge in front of Hobart Arena and the city’s downtown streetlight poles.

According to the director of public service and safety Patrick Titterington, the city received $1,000 in donations each from Troy Ford, Culvers and Spinnaker, plus a $2,000 donation from Erwin Chrysler Dodge Jeep for the project. The $5,000 in donations will also benefit the River Rock event at Treasure Island Park on July 23, according to Titterington.

Titterington said all banners, kiosks and bike racks will feature the new designs within a month.

“A successful wayfinding system guides people through an environment and enhances understanding and experience,” Nielsen said.

Nielsen said she chose the three building facades to “highlight the architectural and historical significance of the Public Square in the heart of Troy’s historic downtown.”

Nielsen shared how the Treasure Island Park’s banner features the park’s lighthouse and a canoe to “pay homage to the recently dedicated lighthouse and riverfront activity at Treasure Island.”

“The connecting element between both icons is the waterway, highlighting Troy as a city on the Riverfront Corridor,” she said.

The banner and sign colors, deep blue and red-orange, were selected from some of the city’s mid-century buildings, Nielsen said.

“The iconic colors also coordinate with some of Troy’s downtown buildings and the large mural in the northwest quadrant,” she said. “The font selection is a combination of traditional script and modern type, fusing together Troy’s historic past and bright future.”

Beamish said the new signage demonstrates the county’s “Home. Grown. Pride.” theme, which plays off the Miami County branding efforts “Home. Grown. Great” — revealed in 2014.

“I’ve long said how important our riverfront and its development are to the future of Troy. These logos are a vibrant way to help our residents, workers, and visitors reach our downtown and Treasure Island destinations so they can enjoy the many amenities we have to offer,” said Beamish in a press release.
Project costs $23,000 for design, materials

By Melanie Yingst

Reach Melanie Yingst at or follow her on Twitter @Troydailynews

Reach Melanie Yingst at or follow her on Twitter @Troydailynews


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