For the Troy Daily News
TROY — Troy Main Street has been designated as an accredited Main Street America program for meeting rigorous performance standards set by the National Main Street Center. Each year, the National Main Street Center and its coordinating program partners announce the list of accredited Main Street America programs in recognition of their exemplary commitment to preservation-based economic development and community revitalization through the Main Street Approach.
“Once again, we are thrilled to recognize this year’s nationally accredited Main Street America communities for their outstanding work,” said Patrice Frey, president and CEO of the National Main Street Center. “We are experiencing an exciting era for America’s cities and towns, with a growing recognition of the importance of strong local enterprise, distinctive character, engaged residents, and sense of place. These are things that Main Street America programs have been working to protect and advance for years, strengthening the economic, social, and cultural fabric of communities across the country.”
Troy Main Street works to strengthen the heart of the community by implementing a four-point approach to downtown revitalization. The four points are: Marketing, with an ultimate goal of creating a positive image that showcases our community’s unique characteristics; Design, with a focus on the physical elements of public space, including pedestrian friendly streets and beautification; Operations, with a goal for sustainable Main Street revitalization; and Economic Vitality, with a commitment to historic integrity, growing entrepreneurs and supporting downtown housing.
Troy Main Street is responsible for the beautiful flowers in downtown Troy, the Downtown Farmer’s Market, Streets Alive Shop Hops, Taste of Troy, the Grand Illumination, and a summer concert series on the square at Prouty Plaza, along with many other events.
Troy Main Street’s performance is annually evaluated by Heritage Ohio which works in partnership with the National Main Street Center to identify the local programs that meet ten performance standards. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.
Troy Main Street appointed a new executive director, John Wilson, in April. In addition, a new marketing and events coordinator, Shelly Calvert, was hired in June. Wilson, who has been a Troy Main Street board member for four years, took the executive director position after being downsized in the corporate world. His experiences as controller and manager, combined with his love of downtown Troy, have given him a vision for the Troy Main Street organization.
“I like the personal satisfaction I take home at the end of the day,” Wilson said. “I’ve become so involved that I even bought a downtown historical building and started renovating that.”
Main Street America has been helping revitalize older and historic commercial districts for more than 35 years. Today, it is a network of more than 1,000 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Since 1980, communities participating in the program have leveraged more than $65.6 billion in new public and private investment, generated 556,960 net new jobs and 126,476 net new businesses, and rehabilitated more than 260,000 buildings. Main Street America is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.
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